Your debut
Introduce a new Dutch luxury shoe house to your clients. As a retail partner, you will be among the first stores to carry AVEU. Offer your clients a distinctive new discovery while helping shape the brand story from the start.
Become an AVEU Retail Partner
AVEU is introducing its first Spring / Summer 2027 collection through a select number of shoe stores, fashion retailers, and concept stores. Are you a buyer looking for a new Dutch footwear brand for your store? Introduce your business to us.
AVEU is designed in the Netherlands and handcrafted in Portugal, with carefully selected materials, our own heel, and our own sneaker sole. The first collection consists of four feminine silhouettes: a high heel, a low heel, a loafer, and a sneaker — each in four distinctive finishes. Not a collection for four different women, but four possibilities for the same woman. That is what we mean by Own your story.
One woman, many sides, and a collection that moves with her
AVEU starts from a single idea: a woman is never just one version of herself. The sneaker, loafer, low heel, and high heel each represent a different side of the same woman. That makes the collection versatile on your shop floor.
Selective distribution
AVEU is building a carefully selected network of premium footwear retailers, fashion retailers, and concept stores. We consider the customer, brand mix, location, and presentation so each partnership has a genuine commercial and brand fit, with room for every partner to stand out locally.
Personal contact
A strong partnership begins with genuine attention. That is why AVEU works with you directly through one dedicated contact who gets to know your store and market, thinks alongside you, and moves quickly — from the first conversation to the collection's introduction in your store.
A Dutch footwear brand for retailers in the Netherlands and Belgium
AVEU is a new Dutch luxury women's footwear brand for selected physical shoe stores, fashion retailers, and concept stores in the Netherlands and Belgium. For Spring / Summer 2027, we are looking for stores with a distinctive identity, a considered brand mix, and a retail experience that AVEU can strengthen.
Designed in the Netherlands and handcrafted in Portugal, the opening collection brings together four women's footwear silhouettes — a high heel, low heel, loafer, and sneaker — each in four finishes: sixteen options within one coherent AVEU story.
How to become a retail partner
In three steps, we look at whether AVEU and your store are a good match. Personal, with nothing unnecessary in between.
Introduce your store
Use the form to tell us briefly about your store, your local market, and the shoe brands you already carry.
Meet AVEU
If we see a good fit, we arrange a personal conversation covering the collection, its presentation in store, planning, and commercial terms.
Become a retail partner
Together with your dedicated AVEU contact, you choose the models and finishes that suit your store and your clients.
Frequently asked questions for retail partners
Which stores can become an AVEU retail partner?
AVEU is looking for physical footwear stores, fashion retailers, and concept stores in the Netherlands and Belgium with a distinctive identity and a carefully curated selection. We consider whether AVEU strengthens the store's story and naturally complements its brand mix and clientele.
What does the first AVEU collection include?
The Spring / Summer 2027 collection consists of four feminine silhouettes: a high heel, a low heel, a loafer, and a sneaker. Each silhouette comes in four distinctive finishes: sixteen in total.
Where are AVEU shoes designed and made?
AVEU is designed in the Netherlands and handcrafted in Portugal. The collection uses carefully selected materials, our own heel, and our own sneaker sole.
How does AVEU's selective distribution work?
AVEU reviews every partnership based on store profile, clientele, brand mix, location, and presentation. We also consider geographic spacing and potential exclusivity, which we discuss personally for each partnership.
What happens after I submit a partner application?
AVEU reviews every application personally. If we see a good fit, AVEU will get in touch as soon as possible. We then discuss the collection, planning, wholesale prices, minimum orders, delivery, and other commercial terms personally.
How do I request a line sheet, samples, or a collection appointment?
Request the line sheet, sample availability, or a collection appointment via sales@aveu.nl.
Partner application
The first stockists help shape the AVEU story. Tell us more about your store, your local market, and the brands you already carry. We review every application personally before discussing the collection and commercial terms with you.